DUBAI MEDIA MACHINE
Firstly lets define Creative Direction. What is it? Fundamentally CD is a the integration between Art Direction, Design and Strategy. As part of our skill set, creative directing is championing the intersection between art direction, design and strategy. The primary concern of good creative direction is making sure the art direction & design approaches always support the client’s bottom line, which is why strategy is essential. If there is a weak link within this triangle of Creative Direction, the project will ultimately not be the best it should be.
Here at Dubai Media Machine, Michael Kruger has years of experience of acting as Creative Director for various clients and projects. Skilled at working in many different areas of CD, his forte is working on fashion projects, coming up with concepts, mood and story boards, logistics, locations, sourcing of materials, putting together the right team and of course, all keeping within the budget [bottom line] of the client. A lot has to be taken into consideration, not just the budget for projects but also what is the ultimate end result? Is the film or the photography being used for print or online use only? Are there other end factors to take into consideration? It's the end result and the bottom line that has a bearing on what the Creative Direction will be.
If you are a company who lacks these skills then let us help you achieve those goals. We can step in and move your project from beginning to end with all the creative skills required from top to bottom and from beginning to end.